A cancellation policy clients respect (and won't scare them away)

A good cancellation policy protects your revenue without scaring clients off. Here's how to write one.

A cancellation policy clients respect (and won't scare them away)

A cancellation policy that works

A vague or overly strict policy leads to frustration on both sides. Here's a template our most successful users use.

The 24-48-100 rule

  • >48h ahead: free cancellation, no questions
  • 24-48h ahead: 50% of the amount charged
  • <24h or no-show: 100% of the amount

Why it works

  • Fair: clients know exactly where they stand
  • Practical: 48h gives you time to refill the slot
  • Predictable: no after-the-fact discussions

How to communicate it

  1. At online booking: checkbox 'I agree to the cancellation policy'
  2. In the confirmation email: link to full policy
  3. In the 24h reminder: 'You can make changes here'

What to do when violated

  • First time: friendly reminder, no charge
  • Second time: charge per policy
  • Third time: require pre-payment for future bookings

Template

'I understand time is precious. That's why we charge for cancellations within 24h or no-shows. Changes can always be made free of charge up to 48h ahead via this link [link].'

Sounds strict? It's simply professional — and your clients will respect you more for it.

For more tips on refining your business operations, check out other articles on the Boeked blog. Ready to implement a clear cancellation policy and streamline your booking process? Sign up for Boeked today and see how easy it can be to manage your schedule and protect your time.