How to ask for reviews without feeling awkward

94% of people read online reviews before choosing a local service provider. A 4.5+ score can boost conversion by up to 270%. But... asking for reviews often feels awkward.

The 4 moments asking for reviews works

1. Right after a satisfied treatment

Client smiling in the mirror? 'So glad you're happy! Would you mind leaving a quick star? It really helps me out.'

2. 24 hours after the appointment — automated

Via an automated email (Boeked does this automatically). Short text, one click to rate.

3. After a milestone

5th visit, 1-year anniversary as client — send a thank-you and ask indirectly for feedback.

4. After resolving an issue

Client had a complaint and you fixed it? Those are often your most enthusiastic reviews.

What to say — template

'Hi [name], thanks for your visit today! If you have a minute, a quick Google review would help enormously. Here's the link: [link]. No obligation of course!'

Negative reviews — what to do?

1. Always respond within 24 hours — shows professionalism
2. Acknowledge the issue — no excuses
3. Offer a solution offline — e.g. a free touch-up
4. Thank them for feedback — show you learn from it

Conversion numbers

Profiles with 10+ reviews get 5x more clicks than those without. Profiles with 50+ get 2x more than those with 10. It pays to ask consistently.

Want to streamline your operations and make review collection effortless? Check out Boeked to learn how an all-in-one booking and business management platform can simplify your day. You can also explore more tips for growing your business on our blog.