A well-timed birthday email generates up to 5x more bookings than a regular newsletter. Here's how to set it up.

Birthday emails have an average 481% higher transaction rate than regular promo emails. And yet less than 30% of solo pros send them.

Why does it work so well?

It feels personal (even though it's automated)
People are in a 'treat yourself' mood
The timing is almost always perfect

The perfect birthday email

Subject

'🎉 A small birthday gift for you, {{firstname}}'

Body

Hi {{firstname}},

Happy birthday! 🎂

To make your day extra special, enjoy 20% off a treatment of your choice this month.

Book your birthday treatment: [link]

Valid until {{end_of_month}}.

Enjoy your day!
— {{business_name}}

Best practices

Send 7 days ahead — gives time to plan
15-25% discount is the sweet spot (lower = not motivating, higher = devalues your work)
Valid 30 days — not just on the birthday itself
One click to book — no complicated codes

With Boeked

With Boeked, you set this up once and it runs automatically. Clients receive their email, you see the bookings come in. Check out other ways to streamline your business on our blog.

ROI calculation

Suppose: 200 clients with birthdays, 25% conversion rate, avg treatment €60. That's €3,000 extra per year from one automated email.

Ready to see how automated birthday emails can boost your business? Start your free trial with Boeked today and set up your first campaign in minutes.

Birthday emails: the marketing automation with highest ROI